Core Value

We aim to provide practical and effective solutions to businesses who wish to improve productivity.

The adoption of a new IT solution is just a means to an end

Have you ever gone into a shop or restaurant with QR code hanging on the wall? Many business owners seem to believe that by doing so, people would think that they are keeping up with the digital age. The adoption of a new IT solution / tool is merely a means to an end. A business that makes an IT investment without a clear purpose in mind and proper knowledge of the technology that is being adopted would eventually realize that it is a waste of money and even find itself being enslaved by the tool.

The adoption of a new IT solution is just a means to an end

Sometimes the investment you make don’t always bring the real benefit you want

Have you seen any of these “myths” that are commonly seen in advertisements and marketing campaigns? – Having an ecommerce website will drive more sales for your business. – Online ads will bring you more customers. – Cloud technology will improve the productivity of any company. People who hold these beliefs are similar to people who believe they will lose weight if they buy the weight-loss pills or people who believe that they can speak fluent English if they buy many English textbooks. For us, these are nothing more than specious urban legends created by the advertising agencies.

Sometimes the investment you make don’t always bring the real benefit you want

We’re not a fan of being innovative and creative

Although we sell innovative products invented by Google that use the most advanced technology, it does not mean we are a fan of “innovation” and “creativity” although the terms are frequently used by people in the IT industry. The idea of pursuing innovation as well as creativity is not a part of our core value nor do we incorporate it into our services. We all know that “fushion cuisine” may be very “creative” but it is not neccessarily delicious. The same thing also applies to the business world. We believe that there is no absolute correlation between “being creative” and “having competitive advantage”.

We’re not a fan of being innovative and creative

Our customers’ benefit is what we matter the most of

Instead of pursuing innovation and creativity on its own, taking advantage of what has already been tested and proven to be useful might be a much more efficient practice for a business that is trying to survive in this ever-changing world. Therefore, we do not pursue creativity but rather practicality of our service. We would never sell something that we would never use. In other words, our services are built around a product that we consider effective and practical based on our real experience. If you believe that we can meet your company’s needs, please feel free to contact us anytime.

Our customers’ benefit